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What Happens When You Can't Deliver Your Kickstarter Pr…


Introducing our new podcast, Problem Solvers with Jason Feifer, which features business owners and CEOs who went through a crippling business problem and came out the other side happy, wealthy, and growing. Feifer, Entrepreneur’s editor in chief, spotlights these stories so other business can avoid the same hardships. Listen below or click here to read more shownotes.

A successful Kickstarter campaign is exciting, but it can also be a curse. New entrepreneurs routinely miscalculate how much money they need to fulfill orders, and get drowned in unexpected costs. How can someone survive that?

Related: From a Garage to Its Own Warehouse, How Boxed Grew Fast

Ryan Lupberger has faced exactly this problem. He raised $10,585 on Kickstarter for Cleancult, his “non-toxic laundry detergent.” Then he learned that manufacturing alone would cost double what he anticipated. To fulfill all his orders, he’d lose more money than he’d earned — a recipe for going broke.

So what did he do?

First, he looked at the positives. “We lost a fair amount of money,” he says, “but it was essentially, like, okay, we know that there is a market validation. My customers like the formulation.”

Kickstarter may have cost him money, but it also proved that he’s onto something. Now he just had to figure out how to get his costs down — and he did. However, it took him to very unexpected places, and required a major life change.

Related: How Yogurt Brand Noosa Thrived By Cancelling Its Biggest Retail Deal

How did Lupberger recover from a Kickstarter setback, and why (spoiler alert!) is he suddenly soaking up a lot of sunshine? Follow his path to success on this new episode of Problem Solvers.

Anyone who’s ever had to sign and mail a paper document has wondered: There’s got to be a better way to do this. And there is! SignEasy is a easy-to-use, simple and legal way to digitally sign documents. You can sign them yourself, from anywhere and on any device, or send documents to customers, partners, or colleagues for signing, and even track the progress of documents and get notified when a document is signed. And if someone’s late in signing, you can send them a reminder. With SignEasy, there’s no reason to deal with documents you have to print and sign and put in a mailbox. SignEasy is faster, easier, and safer. To get started for free go to getsigneasy.com/podcast.

ProsperWorks knows what everyone in sales knows: CRMs are really tedious. “Somewhere along the way,” its website says, “CRM got really hard to use.” And that’s why ProsperWorks has built a CRM that’s the opposite. By integrating with tools you’re already using and eliminating repetitive tasks with automation, ProsperWorks is beautiful, easy to use and drives productivity to help you and your team sell more, faster. Try ProsperWorks for free by using our link.

 


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