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Becoming a Truly Customer-Centric Organization Is Harder (an…

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It’s a common misconception that becoming customer-centric (or buyer-centric) is something a company’s sales department does with support from marketing. But merely making someone responsible for “sales enablement” pays lip service to an outcome that’s difficult to achieve. The first major hurdle? Overcoming an intense focus on products. This company-wide affliction ...

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Learn How One Simple, Yet Unexpected Change Helped HelloFres…

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Introducing our new podcast, Problem Solvers with Jason Feifer, which features business owners and CEOs who went through a crippling business problem and came out the other side happy, wealthy, and growing. Feifer, Entrepreneur’s editor in chief, spotlights these stories so other business can avoid the same hardships. Listen below or click here to read ...

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